Netour

2024

Industry

Travel & Experience Booking

Timeline

4 Weeks

Blankboard Studio worked with Netour to shape its digital presence from the ground up — designing a bold, story-driven website that blends editorial energy with practical booking functionality. Built with Webflow, the result is an immersive space for travelers to discover and plan unique journeys.

Visual Showcase

Live Website

The Challenge

Netour had a powerful concept — curated, experience-first travel — but lacked the branding, structure, and storytelling to bring it to life online.

No Visual Foundation: There was no logo, color direction, or layout structure to reflect the brand.
Unclear Content Hierarchy: The platform's editorial ambitions weren’t supported by the structure or style.
Lack of Navigation Logic: Users couldn’t easily browse stories, find trips, or take action.
Disconnected Touchpoints: The brand felt fragmented, with no central experience to unify content and commerce.

Netour needed a website that not only looked good — but helped travelers explore, trust, and book without friction.

1. Brand System & Design Direction

Defined a bold yet editorial style: strong serif headlines, neutral tones, and immersive image layouts. Built a scalable design system.

2. Site Architecture & Wireframing

Planned content hierarchy around two primary user journeys — discovering inspiration and planning trips. Wireframed with clear CTA placement.

3. CMS-Powered Editorial & Trips

Used Webflow CMS to enable dynamic filtering for articles, locations, and experiences — built for easy internal updates.

4. Visual Design & Animation

Designed a scrollable, narrative homepage with staggered content blocks, hover interactions, and soft transitions to make the site feel alive.

5. Webflow Development

Deployed the design using responsive best practices. Optimized for content flexibility, future category expansion, and fast load speeds.

The Result

With immersive visuals and structured UX, Netour’s new website supports both brand storytelling and practical trip planning.

Distinct Brand Presence: A unique aesthetic and tone of voice set Netour apart from generic travel platforms.
Smooth UX Flow: Visitors move naturally from discovery to action — with clear category pages and CTAs.
Content + Commerce: Editorial posts, location guides, and trip listings now live in harmony.
CMS Flexibility: Easy for the internal team to grow the site and publish new content in real-time.
Performance-Optimized: Lightweight, SEO-friendly, and fully responsive across all devices.