Mifundo

2025

Website Design

SEO

Branding

Brand Identity

Industry

Fintech / Lending Platforms

Timeline

2 Weeks

Blankboard Studio redesigned the website for Mifundo, a cross-border lending platform based in Estonia. We focused on improving navigation, refining the messaging, and simplifying complex fintech content to better resonate with both banks and individuals.

Visual Showcase

Live Website

The Challenge

Mifundo’s platform offered global lending access — but the website failed to reflect its technical strengths or inspire trust.

Disjointed Messaging: The copy was difficult to follow and lacked a clear hierarchy.
Unclear Offering: Visitors couldn’t easily tell who the product was for — banks, businesses, or end-users.
Poor UX Structure: The site felt scattered, with redundant sections and an unintuitive flow.
Lack of Visual Confidence: No indicators of credibility, social proof, or design polish to support trust.

Mifundo needed a website that could explain a complex product with simplicity, speak to multiple audiences at once, and reflect their credibility as a serious fintech company.

1. Site Audit & Strategy

We conducted a full teardown of the existing site to identify unclear sections, user friction points, and misaligned messaging.

2. Content Restructure

Simplified language, added visual hierarchy, and defined user paths for both banks and borrowers. We rewrote headlines and subheads to clarify the offering.

3. UX & UI Improvements

We applied a clean grid layout, consistent padding, and interaction patterns for a smoother scroll experience. Key sections were reordered to flow from value → how it works → trust → CTA.

4. Social Proof & Conversion Boosters

We added testimonial sections, trust badges, FAQs, and a stronger call-to-action throughout the site.

5. Webflow Execution

The new design was implemented on Webflow, improving performance, responsiveness, and maintainability for the internal team.

The Result

With a clear structure and voice, Mifundo now connects with both institutions and individuals through a professional digital presence.

Refined Messaging: Clearer value proposition and distinct user flows reduced confusion.
Improved UX: Visitors now find the right information faster and stay longer.
Modern Visual Hierarchy: Better use of space, typography, and layout to guide attention.
Trust Elements Added: Case studies, FAQ, and social proof give visitors confidence to engage.
Easy to Maintain: Built in Webflow for fast edits and flexible future updat

The redesign transformed Mifundo from a cluttered fintech site into a structured, credible platform — one that speaks clearly and performs efficiently.