FairShare

2025

Industry

Fintech / Personal Finance

Timeline

3 Weeks

Blankboard Studio partnered with FairShare, a modern bill-splitting app, to craft a clean, friendly brand identity and a mobile-first website that communicates clarity and trust. From logo to layout, every element was built to feel intuitive, social, and ready for iOS users.

Visual Showcase

Live Website

The Challenge

Before we stepped in, FairShare had a strong idea — but no visual direction, product explanation, or digital touchpoint

No Visual Identity: No logo, color system, or typography to anchor the brand.
No Launch-Ready Website: The app had no landing page to support downloads or marketing.
Unclear Messaging: The value prop and flow were not easy to understand at a glance.
Low Perceived Trust: As a finance tool, the absence of a professional design reduced user confidence.

FairShare needed a brand system and website that made users feel secure, curious, and excited — all while being simple enough to require no explanation.

1. Discovery & Direction

We defined FairShare’s user base (roommates, students, social groups), tone (approachable, smart, relaxed), and core journey — split > settle > done.

2. Visual Identity

Created a logo combining a bone and tag — playful, symbolic, and friendly. Selected deep green as the primary brand color for balance, and chose Inter Variable for modern, readable typography.

3. UX & Web Design

Designed a mobile-first layout with clear sections for features, walkthrough, and call-to-action. The structure guides visitors toward understanding the app’s value in under 10 seconds.

4. Copy & Messaging

We wrote product copy focused on simplicity and trust: "Split costs. Stay friends." Microcopy reinforced how the app worked and what made it safe to use.

5. Webflow Development

Developed a smooth, responsive experience with custom CMS sections for features and FAQs. A sticky CTA ensured the page remained conversion-focused.

The Result

The result is a simple, polished presence that helps FairShare communicate its core value — without overexplaining.

Memorable Brand Identity: A distinct logo, fresh palette, and typographic system give the brand instant personality.
Mobile-First Website: Designed for iOS users and social sharing, the site works flawlessly on phones.
Clear Messaging: Visitors immediately understand how it works and why they should use it.
Trust Through Design: Soft interactions, structure, and clean UI build confidence from first scroll.
Launch-Ready Asset: The brand is now set up to run ads, reach out to beta users, and scale confidently.