Duolingo’s Marketing Strategy: How Humor, Memes & Chaos Built a Global Brand

Introduction: How Duolingo Turned Language Learning Into a Marketing Phenomenon

Imagine an app that teaches languages while feeling like a chaotic internet meme factory. That’s Duolingo.

With over 100 million monthly active users and $369.7 million in revenue from subscriptions alone, Duolingo isn’t just a top-rated education app—it’s a marketing powerhouse. The company didn’t grow by following traditional advertising playbooks. Instead, it embraced unpredictability, internet culture, and an "unhinged" brand voice that keeps people talking.

From Duo the Owl’s aggressive lesson reminders to viral stunts like "Duo is dead," Duolingo has redefined what brand engagement looks like. They don’t chase trends—they create them. Their guerrilla marketing campaigns, meme-driven social media presence, and bold brand voice have helped them dominate a competitive industry without relying on big-budget ads.

But does this approach actually work? The numbers speak for themselves. While competitors struggle to retain users, Duolingo’s gamified experience, social-first marketing, and strategic risk-taking have fueled its growth year after year.

This article unpacks Duolingo’s marketing strategy from every angle—how they built a brand that thrives on chaos, how their engagement tactics keep users hooked, and what businesses can learn from their approach. Whether you're a marketer, business owner, or just someone fascinated by bold brand strategies, there’s something to take away from Duolingo’s playbook.

And no, you won’t get a passive-aggressive push notification if you stop reading halfway through.

The Rise of "Unhinged" Marketing: How Duolingo Redefined Brand Communication

Brands used to follow a formula—polished messaging, predictable campaigns, and a carefully controlled voice. Duolingo decided to rip that playbook apart. Instead of blending in, they made a name for themselves by embracing chaos. Their marketing strategy is loud, weird, and borderline aggressive—and it works.

How Duolingo Turned Chaos into a Brand

It all started with a meme. Internet users began joking that Duo, the friendly green owl reminding them to complete their daily language lessons, was a little… intense. People exaggerated his persistence, imagining him lurking outside windows, threatening users who skipped a lesson, and crying when someone ignored their streak.

Instead of ignoring or suppressing the joke, Duolingo’s marketing team went all in. They made Duo self-aware, turning him into a slightly unhinged personality across social media. He wasn’t just reminding users to learn Spanish—he was popping up in unexpected places, twerking in the office, and making dramatic threats like, “Do your lesson… or else.”

This wasn’t random chaos. It was a calculated shift. Instead of relying on traditional ads, Duolingo built an entire marketing strategy around unpredictability, meme culture, and internet humor. The brand became part of daily social media conversations—not because of forced engagement, but because people genuinely wanted to see what Duo would do next.

The approach set them apart from competitors. Where other language apps kept a formal, educational tone, Duolingo broke every marketing rule in the book. And instead of scaring users away, it made the brand more relatable, more memorable, and impossible to ignore.

Why This Strategy Works: The Psychology of Shock and Surprise

Most brands compete for attention with polished, scripted marketing. People scroll past those without a second thought. But when a brand does something unexpected—something that makes people laugh, pause, or even feel slightly uncomfortable—it sticks.

Marketing professor Aimee Drolet from UCLA explains why this approach is effective: “Sometimes people aren’t paying attention, so you really need an outsized kind of approach to jar them and to have a broader reaction”.

Duolingo took this to heart. Their TikTok strategy wasn’t about selling a product—it was about getting a reaction. They participated in absurd trends, exaggerated Duo’s “aggressive” persona, and made content that felt native to the platform rather than corporate messaging.

And it worked. Strong emotional reactions—whether amusement, shock, or even mild discomfort—make content more shareable. Studies show that people are far more likely to engage with and spread content that sparks a reaction. That’s why Duolingo’s posts consistently rack up millions of views, while their competitors struggle to stand out.

Instead of fighting for attention, Duolingo forced its way into the conversation. Their marketing doesn’t feel like an ad—it feels like internet culture in action. And that’s what makes it powerful.

Social Media Strategy: Owning the Internet One Meme at a Time

Duolingo did not just build a successful language-learning app. They built an internet personality. While most brands treat social media as a promotional tool, Duolingo turned it into entertainment. Their posts are not about selling subscriptions. They are about making people laugh, shocking them, or giving them something so absurd that they have no choice but to engage.

Duo the Owl: From Passive Mascot to Social Media Menace

Duo was not always the chaotic icon he is today. In the early days, he was a simple reminder system—a cute green owl gently nudging users to complete their lessons. That changed when the internet turned him into something else entirely.

Memes started circulating about Duo’s persistence. Users joked that skipping a lesson would result in the owl hunting them down. Some claimed he was outside their window. Others made memes of him holding a knife, demanding they “learn Spanish or else.” Instead of ignoring these jokes, Duolingo embraced them.

Their marketing team leaned into the persona, creating viral campaigns where Duo actively played into the “stalker” image. He was not just reminding users anymore—he was threatening them in the funniest way possible.

• He appeared in videos peering ominously around corners.
• He commented on user posts with things like, “You know what happens if you miss a lesson.”
• He turned his obsession toward celebrities, publicly thirsting over pop stars like Dua Lipa, adding an extra layer of unhinged energy.

This unpredictability made Duo more than just a mascot. He became a character people followed for entertainment, not just language reminders.

How Duolingo Took Over TikTok and Twitter

Most brands struggle to make social media feel natural. They overproduce content, stick to safe messaging, and end up looking corporate. Duolingo took the opposite approach.

Under the leadership of social media manager Zaria Parvez, the brand fully embraced TikTok’s chaotic, unfiltered nature. The goal was never to push the product directly. Instead, they made content that blended into the platform’s culture.

That meant Duo:

• Twerking in the office like a deranged bird.
• Commenting on celebrity posts in ways that felt borderline unhinged.
• Jumping into internet drama with absurd responses that made people stop scrolling.

It worked. Duolingo’s TikTok account exploded. Posts racked up millions of views, often outperforming even massive influencers. Their engagement rates shattered industry standards, proving that people were not just following—they were actively entertained.

Other brands tried to copy the formula. Few could pull it off. The reason? Duolingo’s success was not just about being weird. It was about being weird in a way that felt authentic to the internet.

User-Generated Content and Reactive Engagement

Duolingo’s most brilliant move was getting users to do the marketing for them.

The fear of Duo became so ingrained in internet culture that people started posting about it on their own. Users shared screenshots of Duo’s notifications, joked about feeling pressured to complete lessons, and even made videos pretending to be terrified of skipping a day.

Instead of running traditional ad campaigns, Duolingo amplified this. They responded in real-time, engaging with viral moments as they happened.

• If someone posted a tweet about Duo hunting them down, Duolingo would reply ominously.
• If a meme trend emerged, they would hop on immediately.
• If a celebrity engaged, they would escalate the interaction to make it even funnier.

This two-way conversation turned casual users into die-hard fans. It also ensured that Duolingo was always part of the internet’s biggest conversations.

While other brands struggled to stay relevant, Duo was everywhere. Not because Duolingo forced themselves into the spotlight, but because the internet kept bringing them up.

Guerrilla Marketing & Stunts: How Duolingo Makes Headlines Without Traditional Ads

Duolingo does not rely on traditional advertising. Instead of pouring millions into paid media, they find ways to hijack conversations, shock audiences, and let the internet do the work. Their marketing stunts do not just get people talking. They get people participating.

From unexpected public campaigns to viral internet moments, Duolingo’s guerrilla tactics are designed to be unpredictable, attention-grabbing, and impossible to ignore.

"Adoption Center" Campaign: Getting Strangers to Market for Them

In 2022, Duolingo pulled off one of its most bizarre and clever marketing stunts yet. Instead of running digital ads to promote their Family Plan, they sent over 50 people onto the streets of New York City, each holding signs that read "Adopt Me."

Passersby were confused. Some stopped to ask questions. Others took pictures and shared them online. That was the point. The campaign was designed to force interaction in real life and create organic buzz.

Each "adoption request" was actually a pitch: Join a Duolingo Family Plan and add up to five people for one subscription.

Why did it work?

• It disrupted expectations. People are used to digital ads, not random adults asking to be adopted.
• It created shareable content. Bystanders took pictures and videos, spreading the campaign without Duolingo lifting a finger.
• It played on cultural trends. Password-sharing restrictions were a hot topic, and Duolingo used humor to flip the narrative.

The stunt generated thousands of organic mentions online and reinforced Duolingo’s reputation for marketing that feels like a social event, not a corporate message.

Super Bowl 2025: The 5-Second Ad That Outsmarted $8 Million Budgets

In 2025, a 30-second Super Bowl ad cost around $8 million. Instead of paying that price, Duolingo pulled off a marketing masterstroke:

• They bought just 5 seconds of airtime.
• They timed it with a push notification sent to every Duolingo user.
• The ad was so short that viewers barely registered what happened—so they rewatched it online.

The push notification reinforced the message, making it feel like Duolingo had taken over multiple screens at once. Instead of one expensive commercial, they created a multi-platform experience.

The results?

• Millions of people watched and rewatched the clip online to figure out what they had just seen.
• The push notification had higher engagement rates than standard Super Bowl ads.
• It cost a fraction of what other brands spent while making just as much impact.

Duolingo did not just run a Super Bowl ad. They hacked the Super Bowl ad system.

"Duo is Dead": The Boldest Marketing Stunt Yet

In February 2025, Duolingo killed its own mascot.

It started with a cryptic post:
"It is with heavy hearts that we announce Duo is dead."

No context. No explanation. Just chaos.

People freaked out. Was this real? Had Duolingo actually retired its most recognizable brand asset?

Then came the plot twist:

• A Tesla Cybertruck was "responsible" for Duo’s "death."
• The story unfolded in real time, with social media posts, news updates, and even a fake investigation.
• Fans started posting their "last moments with Duo," playing along with the narrative.

By the time Duolingo resurrected the owl days later, they had already won:

• Millions of interactions.
• Trending worldwide.
• Mainstream media coverage.

It was one of the most effective marketing stunts in recent history, proving that Duolingo’s brand is bigger than its product.

Crashing Charli XCX Concerts: Duolingo in the Wild

In 2024, Duolingo sent employees in full Duo costumes to Charli XCX’s BRAT tour. There was no official partnership. No sponsorship deal. Just an understanding that this was the perfect cultural moment to jump into.

Why?

• Charli XCX’s fanbase was heavily engaged on TikTok—Duolingo’s strongest platform.
• The neon green aesthetic of both the tour and the Duo mascot was a visual match.
• Concert videos spread organically as fans posted about the surprise Duo appearances.

The stunt worked because it felt like an inside joke. The internet already loved Duo’s chaotic energy, so seeing the mascot partying at a concert made perfect sense.

Even Charli XCX took notice, posting about it herself. That was the final stamp of approval—a marketing win without spending a dollar on traditional ads.

Why Duolingo’s Guerrilla Marketing Works

These stunts are not just about being funny. They are highly strategic in how they:

• Disrupt expectations—People stop and pay attention.
• Encourage participation—Users spread the campaign for them.
• Play on cultural moments—Everything feels timely and relevant.

Instead of competing for ad space, Duolingo creates moments that feel too interesting to ignore. That is why, while other brands fight for attention, Duolingo effortlessly becomes the conversation.

Gamification & Retention: Keeping Users Addicted

Duolingo is not just a language-learning app. It is a game—and an incredibly addictive one. Every feature is built to keep users engaged, returning daily, and feeling a sense of accomplishment.

The company’s approach to gamification is not an afterthought. It is a core strategy designed to make language learning feel less like studying and more like a challenge that users do not want to lose.

Daily Streaks & The Psychology of Social Pressure

One of Duolingo’s most powerful engagement tools is the streak system. Users earn a streak by completing lessons daily, and the longer they keep it going, the harder it becomes to stop.

But what makes streaks so effective?

• Loss aversion: People hate losing progress more than they enjoy gaining it.
• Social accountability: Seeing a high streak number makes quitting feel like failure.
• Habit formation: Completing a lesson becomes as automatic as checking social media.

If a user forgets to do their daily lesson, Duolingo does not let them go easily.

• Push notifications: "Duo is crying because you missed a lesson!"
• Reminder emails: "Your streak is in danger!"
• Paid streak repair: Users can pay to restore lost progress, turning frustration into monetization.

The streak system is so effective that users have posted about traveling with spotty WiFi, doing lessons at weddings, and even completing a lesson in the hospital—all just to keep their streaks alive.

This is not a new concept. Snapchat streaks work the same way, keeping users locked into daily engagement. But Duolingo’s execution feels more personal, thanks to its relentless mascot Duo, who turns guilt into motivation.

Duolingo Leagues: Turning Learning Into a Competition

Language learning is hard, but Duolingo makes it feel like a game. The Duolingo Leagues system taps into users’ competitive instincts by ranking them against others.

How it works:

1. Users are placed in a league with 30 other learners.
2. They earn points (XP) by completing lessons.
3. The top finishers each week move up, while the lowest-ranking users drop down.

Why it works:

• Social comparison: Nobody wants to be at the bottom of the leaderboard.
• Progression psychology: The higher you go, the more invested you become.
• Bragging rights: Finishing at the top feels like a personal achievement.

Duolingo rewards this competition with badges, ranks, and status symbols that make users want to keep climbing. Even casual learners find themselves grinding out extra lessons just to stay ahead of others.

Duolingo Plus: How Gamification Drives Revenue

The freemium model is key to Duolingo’s business strategy. Most users never pay, but the way Duolingo structures its gamification ensures that some eventually will.

How Duolingo converts free users into paid subscribers:

• Ad fatigue: Free users see ads after every lesson. Upgrading removes them.
• Streak protection: Losing a long streak is painful. Duolingo Plus offers a "Streak Freeze" feature.
• Offline lessons: Frequent learners get annoyed when they cannot practice without WiFi.

Instead of forcing users to upgrade, Duolingo lets frustration do the work. The app is free forever—but at a certain point, the pain points start nudging users toward subscribing.

This model has worked extremely well. In 2022, Duolingo earned $369.7 million from subscriptions alone. While most users will never pay, the small percentage that do are enough to fuel massive revenue growth.

Why Gamification Works for Duolingo

Duolingo does not just teach languages. It creates an emotional cycle of progress, competition, and fear of loss that keeps users engaged.

• Streaks tap into commitment and habit formation.
• Leagues make learning competitive and social.
• Premium features monetize the frustration points.

Duolingo understands human behavior better than most brands. And instead of fighting against the way people think, it uses those instincts to make learning feel like an unmissable daily challenge.

Influencer & Brand Collaborations: Expanding Beyond the Language App

Duolingo’s marketing reach extends far beyond its own platforms. While most brands stick to conventional influencer partnerships, Duolingo takes a completely different route—working with creators, celebrities, and brands that seem totally unrelated to language learning.

At first glance, these collaborations make no sense. But that is exactly why they work.

Strategic Influencer Partnerships: The Unexpected Approach

Most educational apps team up with language teachers and educators for marketing. Duolingo does not. Instead, it collaborates with TikTok stars, viral content creators, and meme pages to drive engagement.

Why?

• Entertainment > Education: People do not log into TikTok expecting to learn. They come for humor, drama, and trends.
• UGC-Driven Growth: Duolingo prioritizes organic user-generated content (UGC) over traditional sponsorships.
• Brand Authenticity: Instead of polished ads, Duolingo inserts itself into internet culture.

Some of its most effective influencer-driven campaigns include:

• TikTok Collabs with Viral Creators: Rather than hiring language experts, Duolingo teams up with creators known for chaotic humor and relatable content.
• Duo Crashing Livestreams: The mascot randomly appears in influencer livestreams, catching audiences off guard.
• Fan-Driven Duo Cosplay: Users dressing up as Duo for Halloween, concerts, and even graduation ceremonies—completely unpaid, just for fun.

Duolingo’s influencer marketing is so effective that creators want to be noticed by Duo, leading to a constant flow of free exposure for the brand.

Celebrity & Pop Culture Tie-Ins: Duo vs. The Music Industry

Few brands leverage celebrity fandoms the way Duolingo does. Instead of paying for partnerships, Duo the Owl inserts itself into celebrity narratives, often forcing artists to acknowledge it.

Some of the biggest moments:

• Taylor Swift & Duolingo Swifties: The app launched “Taylor Swift-Themed Lessons” just as Swift’s re-recorded albums were dropping—a perfect intersection of music, culture, and language learning.
• Billie Eilish & Duo’s "Obsession": Duolingo’s TikTok frequently referenced Billie Eilish, eventually leading to Billie acknowledging Duo in interviews.
• Duo Responding to Pop Star Drama: The owl jumps into Twitter and TikTok discourse about celebrities, making Duolingo part of major fan conversations.

Why does this strategy work?

• Fandom engagement: Music fans obsess over every detail of their favorite artists. If Duo gets involved, Swifties, Arianators, and the BeyHive will take notice.
• Viral potential: Celebrities rarely interact with brands, so when they do, it instantly makes headlines.
• Cultural relevance: Duolingo stays at the center of internet trends, making it feel like a living, breathing character.

Duolingo x McDonald’s: When Brand Collabs Make No Sense… But Work

One of Duolingo’s most surprising partnerships was with McDonald’s. In a campaign that seemed completely random, the two brands joined forces to create bilingual Happy Meal toys.

Why it worked:

• Global appeal: Both McDonald’s and Duolingo have massive international reach.
• Playful branding: Duolingo’s fun, lighthearted approach fit perfectly with McDonald’s marketing style.
• Education through entertainment: The toys helped kids pick up basic words in different languages.

This was not just a one-off stunt. The McDonald’s partnership proved that Duolingo can collaborate outside of the tech and education space—and still drive brand relevance.

The Power of Duolingo’s Collab Strategy

Duolingo does not chase traditional sponsorships. It builds relationships with internet culture, celebrity fandoms, and unexpected brands to keep people talking.

By choosing unpredictable partnerships, the company ensures that each campaign feels fresh, surprising, and shareable. Instead of pushing products, Duolingo creates moments—moments that make people laugh, engage, and spread the brand’s influence naturally.

Business Impact: How Marketing Translates to Revenue

Duolingo’s marketing is not just about grabbing attention. It directly influences its user growth, engagement, and revenue. While many brands struggle to balance entertainment with business goals, Duolingo has turned engagement into a core driver of profitability.

Its success proves that humor, cultural relevance, and bold decision-making can fuel long-term business growth without relying heavily on traditional advertising.

User Growth & Engagement: How Marketing Fueled Expansion

Duolingo’s marketing-driven engagement has led to massive growth over the past few years. The numbers highlight how brand personality and viral marketing translate into business success:

• User Growth: Duolingo had around 40 million monthly active users in 2021, but that number surpassed 100 million by mid-2024, according to government filings. The company’s ability to maintain engagement and viral reach has been a key factor in this expansion.
• Revenue Performance: In 2022, Duolingo generated $369.7 million in subscription revenue from Duolingo Plus (now called Super Duolingo) (Statista). This marked a decrease in reliance on ads as a primary revenue source, further proving that gamified engagement and strong brand loyalty drive conversions.
• Engagement & Retention: Features like streaks, leagues, and fear-based reminders ensure that users stay active in the app, often feeling a psychological attachment to their progress.

Unlike other language apps that rely heavily on paid acquisition strategies, Duolingo’s ability to generate free viral exposure through social media, memes, and guerrilla marketing stunts has reduced its customer acquisition costs while increasing brand awareness.

Redefining Industry Standards: The "Unhinged Marketing" Effect

Duolingo’s unconventional marketing approach has rewritten the rules of brand communication. Instead of sterile corporate messaging, it built an identity centered around humor, cultural relevance, and internet virality.

Now, other brands are adopting similar strategies:

• Wendy’s Twitter strategy shifted toward snarky, unfiltered responses, making their account one of the most followed and engaged-with in fast food marketing.
• Ryanair, a European airline, mimics Duolingo’s style with bold, absurdist humor and self-aware meme content, transforming its social media presence.
• Aviation Gin, the alcohol brand owned by Ryan Reynolds, regularly produces unexpected, comedic ads that break away from traditional liquor marketing.

Duolingo has not just inspired brands in tech, but across multiple industries, proving that marketing rooted in entertainment and cultural fluency can replace expensive ad campaigns.

How Businesses Can Learn from Duolingo’s Marketing Strategy

For brands looking to stand out in digital marketing, Duolingo’s playbook offers key insights into modern brand-building and audience engagement.

Engagement Over Traditional Advertising

Many companies spend millions on advertising but struggle with engagement. Duolingo flipped the script by prioritizing organic virality, reactive social media, and shareable content.

• Instead of interrupting users with ads, it creates content they actively want to share.
• Its approach is low-cost but high-impact, relying on creativity rather than massive ad budgets.

Brand Personality Drives Long-Term Loyalty

A recognizable brand personality is a long-term asset. When people see Duo the Owl, they immediately associate it with humor, persistence, and playful guilt-tripping.

• Consistency is key—Duolingo maintains the same quirky, unhinged brand voice across TikTok, Twitter, in-app notifications, and marketing stunts.
• Authenticity matters—its marketing feels genuine and in-tune with internet culture, rather than forced corporate messaging.

Risk-Taking in Marketing: The Balance Between Bold & Strategic

Duolingo is not afraid to take risks, but every campaign is backed by deep audience insight. It listens, adapts, and refines its approach based on user response.

• Duo’s "death" stunt in 2025 generated massive media attention but was carefully planned with a clear narrative.
• The five-second Super Bowl ad strategy was a bold move that paid off with huge impact at a fraction of the cost of traditional ads.
• Hijacking cultural moments, like attending Charli XCX concerts in costume, ensured that Duolingo remained part of trending conversations without traditional endorsements.

At its core, Duolingo’s success challenges conventional marketing wisdom. In a crowded digital landscape, playing it safe is the biggest risk a brand can take. Those that entertain, engage, and break expectations will always capture attention and, more importantly, retain it.

Conclusion: What’s Next for Duolingo?

Duolingo has redefined digital marketing. Its mix of meme-driven branding, social-first engagement, and viral marketing stunts has proven that personality-driven brands thrive in an internet-first world. While traditional advertising still plays a role in business growth, Duolingo’s success makes one thing clear—culture and entertainment are the real drivers of modern brand loyalty.

But can other brands replicate this?

Will More Companies Embrace "Unhinged" Marketing?

Brands have taken notes from Duolingo, but few have fully committed to its chaotic-yet-calculated approach. While Wendy’s, Ryanair, and even big corporate brands have shifted toward irreverent, meme-driven marketing, Duolingo’s execution remains unique.

A few reasons why:

• Duo the Owl is already a cultural icon. Many brands struggle to build mascots with the same level of recognition and personality.
• Fear-based engagement is a risky move. Duolingo mastered the art of playfully "threatening" users, but brands without an established trust factor may not pull it off.
• Consistency is key. Duolingo never breaks character—whether in app notifications, TikTok videos, or real-world stunts. A one-time viral moment does not make a brand unforgettable.

Some companies may attempt to mimic the "unhinged" model, but unless they fully integrate it into their DNA, they risk feeling forced or gimmicky.

Marketing is No Longer About Selling—It’s About Storytelling

Duolingo has turned its brand into a living, breathing character that users actively engage with. Whether it is Duo "stalking" users about their language lessons, hijacking pop culture moments, or orchestrating a staged "death," the company has proven that modern marketing is about participation, not persuasion.

At its core, Duolingo’s success is not just about being funny or bold—it is about building an emotional connection. People do not just use the app; they talk about it, laugh about it, and feel a sense of attachment to it. That is the real win.

For businesses looking to grow in the digital space, Duolingo’s strategy serves as a playbook for the future. Those who can blend entertainment, brand personality, and cultural relevance will not just capture attention—they will own the conversation.

More Frequently Asked Questions About Duolingo

What is Duolingo's unique marketing approach?

Duolingo embraces unpredictability, internet culture, and an "unhinged" brand voice, using meme-driven social media presence and guerrilla marketing campaigns instead of traditional advertising.

How did Duolingo transform its mascot, Duo the Owl?

Duolingo turned Duo from a simple reminder system into a slightly unhinged personality across social media, actively playing into the "stalker" image created by internet memes.

What platforms does Duolingo dominate in social media?

Duolingo has a strong presence on TikTok and Twitter, where it creates content that blends into the platform's culture rather than pushing its product directly.

How does Duolingo use guerrilla marketing?

Duolingo creates unexpected public campaigns and viral internet moments, such as the "Adoption Center" campaign and the "Duo is Dead" stunt, to generate organic buzz and engagement.

What gamification techniques does Duolingo use to retain users?

Duolingo uses daily streaks, competitive leagues, and social pressure to keep users engaged and returning to the app regularly.

How does Duolingo collaborate with influencers and brands?

Duolingo partners with unexpected influencers, celebrities, and brands (like McDonald's) to create viral moments and stay culturally relevant.

What impact has Duolingo's marketing strategy had on its business?

Duolingo's marketing has fueled significant user growth, with monthly active users surpassing 100 million by mid-2024, and generated $369.7 million in subscription revenue in 2022.

How can other businesses learn from Duolingo's marketing strategy?

Businesses can prioritize engagement over traditional advertising, develop a strong brand personality, and take calculated risks in their marketing efforts to stand out in the digital landscape.